Determining the Entrepreneurial Intentions of Youth/ Generation Z: A Study of Youth Intent towards Entrepreneurship


  • Soban Mahmood
  • Afifa Lateef
  • Dr. Adil Tahir Paracha


Entrepreneurial intention, Attitude, Perceived Behavioral Control, Social Norms, SelfEfficacy, Entrepreneurial opportunity


The present study is an attempt to explore and analyze the entrepreneurial intentions of Gen-Z. Since technological advancement and emergence of new business model has enabled individuals to be their own boss. Youth are considered backbone of a country and play a vigorous role in the development of a country. Unlike other countries, Pakistani youth comprises more than half of the country’s population. Therefore, current study intended to determine the effect of particular entrepreneurial traits on behavioral intention of youth or Generation Z of Pakistan towards entrepreneurship. To achieve these objectives, positivism research paradigm with deductive reasoning were applied. For the purpose of data collection self-administered questionnaires were distributed by using Non-probabilistic sampling technique. Initially 400 questionnaires were distributed among University Students and after careful scrutiny only 300 were considered as a sample of the study. Several statistical tests were applied by using SPSS and SmartPLS. Results revealed that attitude and perceived behavioral control are significantly associated with entrepreneurial intentions of youth while social norms exhibit insignificant impact. However self-efficacy reveals a significant mediating effect on relationship between entrepreneurial opportunity and entrepreneurial intentions. Further, theoretical, and practical implications are presented to understand the relationship.