The present research has explored the role of social interaction and social presence, two
components of social gratification, in shaping up social network gaming habitual behavior. The
study has analyzed sequential mediation of flow experience and consumer satisfaction in between
the association social gratification facets and social network gaming habitual behavior. 500
responses were collected from social gaming consumers of Pakistan using convenience sampling
technique. 471 responses were found to be appropriate for data analysis. SPSS 25.0 was used for
descriptive statistics, frequency distribution and correlation analysis while PROCESS SPSS Macro
was used for examining the mediation effects. The proposed research model was also analyzed
and validated using structural equation modelling through AMOS 22. Results of the study revealed
that flow experience and consumer satisfaction play significant role as sequential mediators
between social gratification facets and social network gaming habitual behavior. Consumer
satisfaction was observed to play the most effective role among all determinants considered in the
present research. Theoretical and practical implications, limitations and future research directions
have been discussed as well.