Abstract:
Entrepreneurship is only authentic way for economic prosperity in society. Through, entrepreneurship
economic development and social wellbeing can achieve. This study aimed to investigate the behavioral
and contextual approach for new venture creation among university students of Pakistan. The researchers
proposed a hypothetical model on bases of relation among variables. This study employed deductive
approach and quantitative method to investigate the relations of defined variables. Research instrument
were adapted from existing literature. Survey base method used for collection of primary data. The results
of study illustrate that the entrepreneurial intentions are initial phase for new venture creation among
students. Such type of intentions can develop through behavioral and contextual approaches. The first three
hypotheses from behavioral approach attitude towards behavior, perceived behavioral control and
subjective norms accepted at significance level and last two hypotheses from contextual support educational
support accepted and structural support rejected. Therefore, policy makers, curriculum designers, parents,
teachers and stakeholder may promote entrepreneurial culture among educational institutes.