Providing high-quality service is always noteworthy. Customer satisfaction is critical in both
situations. Some firms focus on maintaining existing clients, while others want to expand their
customer base. Customers can be satisfied if businesses provide high-quality services that fulfil
their demands. 200 clients of four private-sector banks in Peshawar were surveyed using
structured questionnaires. A convenience sampling approach was used to get the sample.
Multiple regression approaches were utilised to explain the combined influence of each variable
on customer satisfaction in this study. Regression analysis was used to identify the connection
between variables, as well as multiple regression techniques to find the link between variables.
Customer service efficiency, as well as its dimensions, are positively connected to client
happiness, according to the research. As a consequence, we conclude that in private banks,
consistency in customer care is important for developing client loyalty