The study was aimed to explore the difference in consumer evaluation of brand strategy adopted by various mobile network providers. The gender difference was correspondingly probed in consumer appraisal of branding strategy. The sample was based on 200 participants (108 males and 92 females, between age 17 to 41) regular mobile network user of various service providers, recruited with convenient sampling techniques. A standardized measure of Brand Strategy Evaluation Scale (BSES) was used for consumer evaluation perspectives. Our finding suggested consumer rated the most positively Ufone network operator, with its competitive features and advertising strategy. The Telenor is only contender competing Ufone in offers and services and facilities with money matter. Women distinctively more sensitive in branding strategies evaluation as compared to male.