The majority of product’s consumers has gained the level of participation from Pakistan especially after inexperience of the e-hailing business in Karachi. As a result, with the assist of the technology acceptance model (TAM) this study has carefully analyze the elements influencing the levels of ride-hailing engagement. Survey questionnaires passed out to some of the customers and the outcomes might be to begin with checked the use of Structural Equation Modelling. The effects are intended to provide factual and pragmatic insights into the reasons for the low utilization levels of ride-hailing services. Furthermore, the epilogue will provide clearer insights on the element that maximum notably impacts a consumer’s choice to utilize the service or not to use it. The findings of this study are intended to assist governmental authorities and also e-hailing service officials in implementing effective and efficient user-friendly methods by addressing the components which are likely negatively impacting a person's participation decision. The ultimate goal of this research is to examine the public's behavioral intentions towards to the adoption of non-traditional modes of transportation, moreover, it majorly emphasize on the uptake of Uber and Careem due to the impact of digitalization and shared economy. Beside this objective it concentrates on examining the cultural elements of Pakistan (Karachi) since it seems to be the primary audience for the acceptance of non-traditional modes of transportation.