With the ceaseless increase in social media platforms and their reach, many famous brands and manufacturers are treating social media as an important and must use advertising and marketing tool, hence they treat social media influencers same as celebrities’ endorsement. There use in advertising campaign is increasing exponentially whether it be in cosmetic industry or technological, sports or fashion etc. this study aims to gain insight on the subject matter that there exists an impact of social media influencers on consumer behavior regarding cosmetic products. The study aims to find its influencing factors as well as their relation significance. A sample of 200 respondents was gathered, results revealed that there exists a significant impact of influencers in purchasing decision of consumers regarding cosmetic products.