The purpose of this research is to identify and assess the factors which influence consumer’s purchase/ bargaining power and intentions towards automobiles in Pakistan. After reviewing literature, the most significant and important variables are 1. Price 2. Product 3. After Sale Service 4. Brand product Quality 5. Brand Loyalty These variables are integrated together in this research through a customer feedback survey. The unit of analysis was the individual’s automobile consumers in Pakistan. Simple linear and multiple regression will be used to analyze the results. The findings depicted the consumer bargaining power with respect to comparison with engine size, price of automobiles, type of automobile and brand loyalty. The managers as well as the policy makers of the automobile industry will find this study helpful, in making new strategies, policy making and policies and in the right positioning of their product.