Bisconni is one of the leading Biscuits manufacturers in Pakistan they have many well-known brands in biscuits category including Cocomo, Chai wala, Rite, Novita & Rollies Cake. The company has achieved many milestones in the recent past. The higher management strategically moved to gain more profitability by changing all the products' carton configurations. This was a turning point for the company as the market is currently buying the products in old carton configuration and is not ready for this change. The company is looking for a long-term solution to drive its sales with more profits.