There has been a rapid growth in internet usage over the years, online shopping is becoming more and more popular. The ability of internet users to write reviews and share their experiences over the internet has created electronic word of mouth. Electronic word of mouth commonly known as online reviews has the ability to strongly influence purchase therefore companies need to effectively monitor and control these reviews in order to perform better in the market. In this paper we have examined online reviews in term of their quality (valence) and also in term of quantity (volume). These attributes of online reviews are then linked with the theory of reasoned action to provide an understanding on their subsequent impact on attitude, subjective norms and with their ability to enhance intention to purchase. Structured questionnaire was used to collect data from respondents, research model was tested through PLS-SEM. Findings corroborated with the literature. The results empirically proved that online review volume and review valence both significantly influenced consumers’ intention to purchase. Corporations and marketers are encouraged to effectively monitor and use electronic word of mouth in order to have sustainable growth in the market.