The purpose of this paper is to explore how political branding is defined and exhibited during the local body elections in Pakistani regions where voters’ turnout is high in number. This paper offers new appreciation in the study of political branding which is widely explored in the West. Data were collected through in-depth interviews among 37 campaign marketers who played an important role during elections and were participants of World Marketing Submmit 2020, Lahore, Pakistan. Political branding rotates around the personality measures though his/her intensity of charisma and charm, being smart, responsible and attentive, companionate, trustworthy and hardworking. While brand identity include a textual (slogan) and visual (logo and color) representation. Musical entertainment in public meeting can also be a political brand identifying agent. Political Brand Policy covers ideology affinity, preference on point of parity and awareness about incentive to voter. Overall, this study claims that political branding brings out distinctions among candidates which facilitates voters’ recall and voters’ turnout. Enhancing the quantity of likable political brands causes voters to give more promising responses to that political brand.