Fragrance is like the cherry on the cake in personal grooming. The halal fragrance (Ator) has different acceptance among Muslim customers. Like many other beauty products, the purchase intention for fragrance is also a complex one. This study was conducted in Dhaka city to understand the drivers of the purchase intention of halal fragrance. Nine predictors including price, bottle design, brand, smell, personal care budget, advertisement, peer recommendation, sales promotion and online review are considered as the determinants through reviewing the past literature and hypotheses are developed as well. The Multiple Linear Regression model is used to analyze and test the hypotheses. The study has found that price, smell, personal care budget and advertisement have significant associations with the purchase intention of halal fragrances (Ator). Alternatively, five predictors including brand, bottle design, peer recommendation, sales promotion and online review do not affect consumers’ purchase intention of Ator significantly. Finally, the limitations, managerial implications and future research opportunities have been discussed.