This study is aimed to investigate the effect of dimensions of celebrity credibility (Physical Attractiveness, Trustworthiness and Expertise) on consumer purchase intentions of soft drink industry in Pakistan. The study was based on Kalmen’s model of source attractiveness. Adapted questionnaire for celebrity physical attractiveness, celebrity trustworthiness, celebrity expertise and purchase intention were used. The data was collected through convenience sampling technique. Multiple linear regression for SPSS was used to conduct analysis. The results showed a significant relationship between celebrity physical attractiveness and purchase intention, trustworthiness and purchase intention and a non-significant relationship between celebrity expertise and purchase intention from the multiple linear regression. It can be concluded from the findings that physical attractiveness and trustworthiness are significantly related with purchase intention.