From Disruption to Transformation: Exploring the Role of Digitalization in Enhancing Organizational Resilience during Crises

Dr. Qamar
Sobia
Zainab
Asma
Keywords:
Abstract:

Service industries must innovate, adapt, and be resilient to uncertain times. This study intends to investigate and evaluate the theoretical relationship between organizational resilience (OR) and digital transformation (DT) and the effects of OR on businesses and people during tumultuous times. The study's sample includes the SME mid-level managers. Since middle-level supervisors are better informants, they were selected. In particular, internet questionnaires were used to gather data. Confirmatory factor analysis and structural equation modeling (SEM) using Smart PLS-4 were among the statistical methods used to evaluate the hypotheses. Investment in strategic technology aids in the development of systematic controls that enable operations during crises, but it may not immediately improve staff capacity for accurately understanding external unrest, aggressively searching out resources, and devising adapting solutions quickly. The OR dimensions affect organizations and employees differently. The scopes and measurement materials of OR for the services sector are expanded and tested in this study. It evaluates analytically how the levels of digital maturity impact the OR dimension, as well as how OR impacts national optimism among workers and organizational performance.

Author Biographies:
Dr. Qamar

Sobia

Zainab

Asma


Date Published:

Last Modified: 2024-12-16 13:40:15