Advancing Manufacturer Flexibility: Role of Communication Tactics and Social Means


  • Yasir Munir
  • Dr. Ali Saeed


Influence Strategies, Social Mechanisms, Flexibility, SMEs, Supply Chain Collaborations


This study explores the use of communication and social mechanisms by the manufacturer to achieve flexibility within the supply chain. Measures are used to validate and accept theory by employing PLS-SEM to analyze 300 survey samples from senior management at SMEs in Pakistan. Results validate that using influence strategies has positive effects on flexibility. Furthermore, requests made by a manufacturer to its supplier was significantly positive and measured. The effects of confidence building measures on combined vision is positively associated to manufacturer flexibility. Impact of trust on flexibility was also found to be positive, whereas trust positively promotes shared vision. Implications suggest that for the manufacturer to achieve flexibility, balancing social mechanisms is necessary.