GMJACS

Innovate Playfully: Leading the Employees to Pursue Innovative Work Behavior through Playful Work Design

Usman Baig — Mon, 30 Dec 2024 00:00:00 +0000

The purpose of the study is to unravel the mediating role of playful work design linking servant leadership and innovative work behavior. Additionally, the study explored the role of servant leadership in affecting employee work initiative in the form of playful work design. The study collected data from 300 employees working in the service sector of Pakistan. An interviewee administered survey was used to collect the data from the respondents. Data analysis was done through structural equation modeling (SEM) using PLS-Smart. Additionally, SPSS was used for descriptive statistics and hierarchal regression. The study found that servant leadership affects employee proclivity to indulge in playful work design. Additionally, the study found that playful work design mediates the relationship between servant leadership and IWB. The study contributes to the existing literature by confirming the mediating role of playful work design in the relationship between servant leadership and IWB.

The Effect of 3 Dimensional Virtual Reality Retail (VRR) Store Ambiance on Avatar’s Emotions and Behaviour: A Mediation Analysis

Tue, 31 Dec 2024 00:00:00 +0000

This study carefully employs a One-Group Pre and Post Test approach of Quasi experimental research design to investigate the effect of ambiance (specifically colours) on avatars’ emotions and behaviours in 3 dimensional (3D) Virtual Reality Retail (VRR) stores. In order to conduct an analysis of the data collected from Second Life (SL), a highly advanced 3D Virtual World, this study employed the PROCESS tool. The research provides empirical evidence supporting the significance of colours as a prominent environmental cue in three-dimensional virtual reality retail stores. This study examines the influence of colours on the emotional states and behaviours of avatars. It specifically focuses on the significant impact of colours on approach/avoidance behavioural intentions, which is mediated by arousal and pleasure. It provides a significant contribution to the current body of literature on retail atmospherics by enhancing comprehension of 3D virtual reality retail environments and the significance of colour schemes. It is important to mention that the impact of arousal in isolation was determined to be statistically not significant. The present study offers interesting insights; however, it is important to acknowledge certain limitations. These limitations include the narrow focus on a certain type of specialised 3D VRR store, and the constraints imposed by a very small sample size. Future research within this subject should aim to address these limitations.

Impact of Emotional Intelligence on Work Engagement and Job Performance at Workplace

Faiza Saleem — Tue, 31 Dec 2024 00:00:00 +0000

The purpose of the study is to enhance the job performance through work engagement by assessing the impact of emotional intelligence. The method of the study was quantitative by using primary data. The questionnaire was employed using Google form based to private sector employees of Karachi, Pakistan. Data is analyzed using SPSS software. The sample size opted for this research was 258, by using multiple linear regression analysis, the correlations between the variables in this study were examined. The findings of the study show that emotional intelligence has a significant impact on work engagement and job performance. This research also indicates the employees having a high level of emotional intelligence signifies that they have good control of their emotions and they have ability to work in any situation. They always willing to help their co-workers.

Does Green Innovation Linked between Environmental Governance and Firm Performance? A System of Generalised Method of Moments in Pakistan

Muhammad Naeem, Asim Mehboob , Muhammad Rafique Shaikh, Abdul Rehman — Tue, 31 Dec 2024 00:00:00 +0000

This study investigates the relationship between environmental governance’s quadruple bottom line dimensions (economic, environmental, social, and governance) and firm performance. It therefore ascertains whether green innovation can mediate the nexus of ecological governance’s quadruple bottom line dimensions and firm performance. Particularly using the generalized method of moments techniques to analyze a comprehensive dataset of 110 non-financial firms listed at the Pakistan Stock Exchange from 2015 to 2022 (880 firm-year observations), our findings first suggest that environmental governance’s dimensions positively affect firm performance. Second, the desired ecological governance can be achieved by adopting comprehensive green innovation. Third, environmental governance has a significant impact on shaping green innovation that affects firm performance. These results are in line with Porter's theory assumptions. The results have substantial implications for stakeholders i.e. researchers, financiers, managers, legislators, and regulators.

Exploring the Impact of Scarcity and Brand Awareness on Online Impulsive Buying Behavior: A Moderated Analysis

Tariq Jalees, Adnan Anwar, Imran Zaman, Sahar Qabool — Tue, 31 Dec 2024 00:00:00 +0000

Given the popularity of and easy access to the internet, consumers' attitudes towards life and shopping behavior have changed significantly, and so has online impulsive buying behavior. While there are numerous studies on online impulsive behavior, few have examined the moderating effects of scarcity and brand awareness on online impulsive buying behavior. As such, this study aims to fill these gaps by exploring the effects of value shopping, low price perception, and browsing on impulsive online buying and examining the moderating roles of scarcity and brand awareness. After recruiting six enumerators, we distributed 500 questionnaires and received 423 responses from target business universities. Using Smart PLS, we tested the proposed hypotheses. Of these six hypotheses, the results supported one direct and two moderating hypotheses. It was found that value shopping significantly affects impulsive online buying, whereas low price perception is negatively associated with online impulsive buying. Also, browsing had an insignificant association with impulsive online buying. Furthermore, scarcity was found to moderate the relationship between browsing and impulsive online buying, and brand awareness also moderated the relationship between low price perception and online impulse buying. However, the result did not support brand awareness moderating the relationship between value shopping and impulsive online buying.