Abstract:
Social networking sites (SNS), such as Facebook (FB), have become part of day-to-day lives of millions of young university students around the globe. Still, some university students have no interest in participating in such sites. This study aims to explore possible reasons underlying non-use of SNS by the university students. This study found that primary reasons for not using SNS were lack of interest, privacy concerns, and parents’ concerns. The results of this research provide important implications for academics and practitioners trying to understand the attitudes of student non-users social networking sites.