MIXED METHOD APPROACH FOR NEW VENTURE CREATION

Abstract

Entrepreneurship is only authentic way for economic prosperity in society. Through, entrepreneurship economic development and social wellbeing can achieve. This study aimed to investigate the behavioral and contextual approach for new venture creation among university students of Pakistan. The researchers proposed a hypothetical model on bases of relation among variables. This study employed deductive approach and quantitative method to investigate the relations of defined variables. Research instrument were adapted from existing literature. Survey base method used for collection of primary data. The results of study illustrate that the entrepreneurial intentions are initial phase for new venture creation among students. Such type of intentions can develop through behavioral and contextual approaches. The first three hypotheses from behavioral approach attitude towards behavior, perceived behavioral control and subjective norms accepted at significance level and last two hypotheses from contextual support educational support accepted and structural support rejected. Therefore, policy makers, curriculum designers, parents, teachers and stakeholder may promote entrepreneurial culture among educational institutes.