Vol. 14 No. 02 (2024): Volume 14, Number 2, 2024

Articles

• Innovate Playfully: Leading the Employees to Pursue Innovative Work Behavior through Playful Work Design

  Usman Baig

  1-19

  • pdf

• The Effect of 3 Dimensional Virtual Reality Retail (VRR) Store Ambiance on Avatar’s Emotions and Behaviour: A Mediation Analysis

  Aasim Munir Dad, Asma Abdul Rehman, Muhammad Sohaib Haleem, Barry Davies, Andrew Kear

  20-37

  • pdf

• Impact of Emotional Intelligence on Work Engagement and Job Performance at Workplace

  Faiza Saleem

  38-57

  • pdf

• Does Green Innovation Linked between Environmental Governance and Firm Performance? A System of Generalised Method of Moments in Pakistan

  Muhammad Naeem, Asim Mehboob , Muhammad Rafique Shaikh, Abdul Rehman

  58-78

  • pdf

• Exploring the Impact of Scarcity and Brand Awareness on Online Impulsive Buying Behavior: A Moderated Analysis

  Tariq Jalees, Adnan Anwar, Imran Zaman, Sahar Qabool

  79-96

  • pdf