Facebook as the Tool for E-Recruitment for SMEs amid Covid-19: A Conceptual Model To Extend Benefits Of E-Recruitment Towards Firm’s Sustainability

Abstract

COVID-19 forced almost all forms of firms to opt for digitized business models. This impact was
also found true for SMEs. In fact, the impact of pandemic was much drastic and therefore use of ebusiness models was opted not only to succeed but also to survive in the times of crises. However, there
is severe knowledge and research gap with respect to the use of e-recruitment during pandemic and
firm’s sustainability. Especially with respect to SMEs the research inventory is not satisfactory to highlight
impact of e-recruitment on firm’s performance or sustainability. However, sustainability was the real
issue and area for concern specially for SMEs at the wake of pandemic. Thus, this study has been
conducted purposively to reflect the impact of e-recruitment through social media platform on
sustainability of SMEs at the wake of pandemic. The research population includes top management of
SMEs operating in Karachi and data has been collected through loose quota sampling. Analysis of data
has been done through structural equation modeling which indicated that Facebook is perceived as an
effective tool for e-recruitment by SMEs amid COVID-19