Strategic Orientations and SMEs Performance – A Systematic Literature Review

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Authors

  • Bazla Mukhtar Institute of Business Management, Karachi, Pakistan.
  • Tayyaba Fasih Institute of Business Management, Karachi, Pakistan.
  • Fahad Mushtaq Shaikh Institute of Business Management, Karachi, Pakistan.
  • Kazim Usman Institute of Business Management, Karachi, Pakistan.

DOI:

https://doi.org/10.59263/gmjacs.14.001.2024.389

Keywords:

Strategic Orientation, PRISMA, Systematic Review, SMEs Performance

Abstract

Strategic orientation enables Small and Medium-Sized Enterprises (SMEs) to optimize their profits and performance through strategic decision-making. In order to identify strategic orientations that influence the performance of small and medium-sized enterprises (SMEs) and small ventures, a systematic review is undertaken. The review has identified a conceptual framework for strategic orientation that has the potential to assist small and medium-sized enterprises (SMEs) in risk mitigation, marketing effort optimization, adoption of cutting-edge technologies, experimentation with novel ideas, and the development of profit margin-maximizing plans. This study contributes to the extant literature and establishes a foundation for subsequent research investigations.

Published

2024-07-01

Issue

Vol. 14 No. 01 (2024): Volume 14, Number 1, 2024

Section

Articles

License

Copyright (c)