Vol. 12 No. 1 (2022): Volume 12, Number 1, 2022

Articles

• Factors Influencing Consumer Adoption of Smartphones: Evidence from Rural Areas of Pakistan Array

  Ayesha Mahmood, Tatheer Yawar Ali, Bushra Mahmood

  01-14

• Role of Influencers in Digital Marketing: The Moderating Impact of Follower’s Interaction

  Sherbaz Khan, Imran Zaman, Muhammad Irfan Khan, Zainab Musleha

  15-43

• Impact of Budget Announcement on Stock Returns: An Event Study in Pharmaceutical and Automobile Sector

  Sadia Shafiq, Saiqa Saddiqa Qureshi

  44-56

• Why Employees are not Loyal to their Workplace in Private Sector?

  Poona Bai, Sughand Suresh, Junaid Ansari, Shiraz Ahmed

  57-73

• Controlling Bankruptcy: An Early Warning Signal Model Array

  Bushra Karim Mirza, Farooq Rasheed

  74-85

• How Action Learning Supports Leadership Development and Organizational Management? Its Application with Case Studies Array

  Muhammad Hafeez, Zahid Zulfiqar, Sajad Ahmad

  86-101

• Post Covid-19 Volatility of Exchange Rate Returns: A Case Study of Pakistan

  Anum Hayat, Marium Mazhar, Urooj Aijaz, Saghir Pervaiz Ghauri, Kishwer Sultana Lodhi

  102-111

• How Social Gratification affects Social Network Gaming Habitual Behavior. Sequential Mediation of Flow Experience and Consumer Satisfaction Array

  Kashif Abrar, Asif Khurshid Mian, Sobia Zaman

  112-128

• Influence of Social Media Marketing Communications on Young Consumers’ Attitudes and Purchase Intention

  Muhammad Amir Adam, Sheikh Muhammad Ali

  129-144