Vol. 12 No. 1 (2022): Spring 2022, Vol 12 No. 1

Articles

• Factors Influencing Consumer Adoption of Smartphones: Evidence from Rural Areas of Pakistan

  Ayesha Mahmood; Tatheer Yawar Ali, Bushra Mahmood

  14

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• Role of Influencers in Digital Marketing: The moderating impact of follower’s interaction

  Sherbaz Khan; Dr. Imran Zaman, Dr. M.Irfan Khan, Zainab Musleha

  29

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• Impact of budget announcement on stock returns: An Event Study in Pharmaceutical and Automobile sector

  Sadia Shafiq; Saiqa Saddiqa Qureshi

  14

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• Why Employees are not loyal to their Workplace in Private Sector?

  Poona Bai; Sughand Suresh, Dr. Junaid Ansari, Dr. Shiraz Ahmed

  17

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• Controlling Bankruptcy: An Early Warning Signal Model

  Bushra Karim Mirza; Farooq Rasheed

  12

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• How Action Learning Supports Leadership Development and Organizational Management? Its Application with Case Studies

  Muhammad Hafeez; Zahid Zulfiqar, Sajad Ahmad

  16

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• POST-COVID-19 VOLATILITY OF EXCHANGE RATE RETURNS A CASE STUDY OF PAKISTAN

  Anum Hayat; Marium Mazhar, Urooj Aijaz, Dr. Saghir Pervaiz Ghauri, Kishwer Sultana Lodhi, Urooj Aijaz

  10

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• How Social Gratification affects Social Network Gaming Habitual Behavior. Sequential Mediation of Flow Experience and Consumer Satisfaction

  Kashif Abrar; Dr Asif Khurshid Mian, Sobia Zaman, Kashif Abrar

  17

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• Influence of social media marketing communications on young consumers’ attitudes and Purchase Intention

  Dr. Muhammad Amir Adam; S.M.Ali

  16

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